---
title: Inside Higher Ed Reports on William & Mary's Virtual Engagement Officer
description: The amazing work of William & Mary Foundation's to augment its fundraising staff with Autonomous Fundraising was recently recognized by Inside Higher Ed's Kathryn Palmer. In a first-of-its-kind article, Palmer actually interviewed Wren, W&M's Virtual Engagement Officer (VEO).Matthew Lambert, Meghan Dauler Palombo, Bruce Aird, and the entire William & Mary team are doing amazing things to innovate in ways advancement and fundraising have never seen before.Quotes from the Article“We’re aiming to a
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---

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# Inside Higher Ed Reports on William & Mary's Virtual Engagement Officer

[![](https://21907434.hs-sites.com/hs-fs/hubfs/KevinLeahyCicleHeadshot.png?width=50&height=50&name=KevinLeahyCicleHeadshot.png) ](https://21907434.hs-sites.com/blog/author/kevin-leahy)

[ Kevin Leahy ](https://21907434.hs-sites.com/blog/author/kevin-leahy)  Dec 16, 2024

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The amazing work of [William & Mary Foundation](https://www.linkedin.com/company/william-mary-foundation/)'s to augment its fundraising staff with Autonomous Fundraising was recently recognized by [Inside Higher Ed](https://www.linkedin.com/company/inside-higher-ed/)'s [Kathryn Palmer](https://www.linkedin.com/in/kathryn-palmer-b8b0b171/). In a first-of-its-kind article, Palmer actually interviewed Wren, W&M's Virtual Engagement Officer (VEO).

[Matthew Lambert](https://www.linkedin.com/in/matthewtlambert/), [Meghan Dauler Palombo](https://www.linkedin.com/in/meghandaulerpalombo/), [Bruce Aird](https://www.linkedin.com/in/bruce-aird-0b8895269/), and the entire [William & Mary](https://www.linkedin.com/company/william-and-mary/) team are doing amazing things to innovate in ways advancement and fundraising have never seen before. 

![](https://21907434.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/badf10_d2ddf7a13d10465e88082d40d64f941c~mv2-3.png?width=469&height=389&name=badf10_d2ddf7a13d10465e88082d40d64f941c~mv2-3.png) 

###### Quotes from the Article

> “We’re aiming to augment and expand the reach of our staff,” Matthew Lambert, William & Mary’s senior vice president of university advancement, told *Inside Higher Ed*, noting that the university is also open to using the pilot to explore how AI could enhance the institution beyond its philanthropic goals. “We’re trying to find a variety of ways to reach people and keep those connections. This is just another tool in our toolbox.” 

> “All nonprofits face a similar challenge: roughly 70 percent or more of their generous donors aren’t managed by a gift officer, rather by general marketing communications—even though we know that one-to-one engagements drive more giving and cultivate a culture of philanthropy,” Emily Groccia, Givzey’s vice president of customer success, wrote in an email to *Inside Higher Ed*. “The problem is twofold: there’s both a shortage of fundraising talent, and nonprofits are limited by resources to scale their fundraising efforts to manage every donor with a gift officer.”

Here's a link to the full article, including Wren's interview with Palmer: [https://lnkd.in/ej6UdQGR](https://lnkd.in/ej6UdQGR)

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