The amazing work of William & Mary Foundation's to augment its fundraising staff with Autonomous Fundraising was recently recognized by Inside Higher Ed's Kathryn Palmer. In a first-of-its-kind article, Palmer actually interviewed Wren, W&M's Virtual Engagement Officer (VEO).
Matthew Lambert, Meghan Dauler Palombo, Bruce Aird, and the entire William & Mary team are doing amazing things to innovate in ways advancement and fundraising have never seen before.
Quotes from the Article
“We’re aiming to augment and expand the reach of our staff,” Matthew Lambert, William & Mary’s senior vice president of university advancement, told Inside Higher Ed, noting that the university is also open to using the pilot to explore how AI could enhance the institution beyond its philanthropic goals. “We’re trying to find a variety of ways to reach people and keep those connections. This is just another tool in our toolbox.”
“All nonprofits face a similar challenge: roughly 70 percent or more of their generous donors aren’t managed by a gift officer, rather by general marketing communications—even though we know that one-to-one engagements drive more giving and cultivate a culture of philanthropy,” Emily Groccia, Givzey’s vice president of customer success, wrote in an email to Inside Higher Ed. “The problem is twofold: there’s both a shortage of fundraising talent, and nonprofits are limited by resources to scale their fundraising efforts to manage every donor with a gift officer.”
Here's a link to the full article, including Wren's interview with Palmer: https://lnkd.in/ej6UdQGR
