We see a lot of questions about content creation for the autonomous fundraiser, particularly related to onboarding. When organizations onboard new traditional hires they don’t build new content specially for them. Organizations don’t make videos or create special email campaigns for new traditional hires. They ask new employees to find opportunities to take existing content and disseminate it in inspiring and personalized ways, acting more as a liaison between a donor and the organization. The autonomous fundraiser is no different, which has been a pleasant relief to our partners who are concerned that the autonomous fundraiser will need special content created for it.
This week, our team continues to focus on building the most efficient, effective and appropriate ways to onboard the autonomous fundraiser for our early partners. There’s still lots to learn about how to make sure the autonomous fundraiser is both generalized enough so that it can continuously learn the skill of fundraising but also flexible enough to embody the various nuances and individual identities of each organization.
